Sensation White is an annual dancing event, held in the Amsterdam Arena every first Saturday of July since 2000. ID&T, the company that organizes the event, claim it is the "World's leading dance event" with 40,000 people attending a single show. During the event, DJs produce music, and attendees (typically dressed in white clothing) dance to the music. The venue has elaborate lighting, fireworks and other visual effects. In 2000 and 2001 the event was just called 'Sensation.